OUTLOOKARD, RUSH, OR LOADED MEDIA SWELLABLE BANNER FINALISTS
Arnold Worldwide
RadioShack
Matt Lindley, Jay Williams, Co-Executive Creative Directors; Jamie Ferreira, Creative Director; Adam Kiryk, Art Director; Stephanie Dehner, Copywriter; Thibault Kim, Rebecca Frydman, Flash Designers; Tom Lerra, Claudine Kaprielian, Producers; Armin Molavi, Laura McCarthy, Whitney Gilchrist, Kay Bradley, Account Management
Sometimes consumers wish to be cot potatoes whilst browsing the Web. This ad  compelling the recover of the Motorola L6 phone to one side by RadioShack  obliges, using similar to the TV commercial.
The Flash ad requires no user interaction; it pops out of the center of the page similar to the genie expelled from the bottle as well as expands. At the end, it folds up as well as parks itself during the tip of the page.
The high-tech-looking matrix art ideally accentuates the phone's superb as well as worldly appearance.
Click here to perspective Arnold Worldwide's brief.
Glow Interactive
The History Channel
Glow Interactive: Mike Molnar, Managing Director; Ted Kacandes, President as well as Chief Creative Officer
EyeWonder: Nora Gane, Northeast Account Manager
The debate for the History Channel's "10 Days That Unexpectedly Changed America" leveraged EyeWonder's Video Expandable Ad format to offer an desirous objective: Provide one-minute video previews of 10 opposite films, pushing viewers to balance in around an e-mail- as well as mobile-based sign feature.
Glow offering scarcely the notation of video prior to any part of the History Channel series. Viewers could entrance video clips, the summary of the series, the book promotion, reminders, as well as an interactive quiz.
Interaction rates averaged as tall as twenty-five percent upon the little sites, as well as communication time averaged as tall as 45 seconds.
Click here to perspective Glow Interactive's brief.
Real Branding
Cîroc Vodka
Jason Bucky, Creative Director; Mike Zientara, Associate Creative Director; Kevin Lee, Art Director; Thomas Lanaux, Sr. Designer; Derek Richmond, Director of Project Management; Alex Flores, Sr. Account Manager; Megan Johnson, Account Executive
For skeptics who suspicion they would never splash the drab French glass unless it was Evian, this ad altered minds. At initial the caller competence consider the browser has been hijacked; the complete page takes upon the blue tint. Then the grape appears as well as sinks to the bottom. That's when it hits users: This is the pleasing ad.
The stroke lingers. The judgment is brilliant, the pattern is eye candy, as well as the programming is exquisitely executed. Call it the tour-de-Flash.
Click here to perspective Real Branding's brief.
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